We build software tools, self-paced courses and consulting engagements for people running online businesses. Small, practical products that solve one problem properly.
Everything we make solves the same problem from a different distance — from a tool you run yourself to a programme where we sit on the same side of the table.
Focused tools that do one job properly. Install, configure, done — no onboarding call required.
Structured programmes that take you from a blank page to a working system, at your own speed.
Direct work on your business. We map the problem, build the solution and hand it over running.
The common thread is not the industry. It is the point where a business has outgrown doing things by hand but is not big enough to hire a department for it.
Shops where orders, inventory, customer messages and accounting live in separate systems and get reconciled manually. The work is connecting what already exists rather than replacing it.
People selling knowledge who spend more time on delivery logistics than on the content itself — enrolment, access, reminders, follow-up and everything around the actual teaching.
Agencies and consultancies where lead handling, proposals and onboarding are held together by memory and spreadsheets, and every new client means repeating the same steps.
Teams that want to own their stack rather than outsource it, and need the groundwork plus the knowledge to keep running it once the engagement ends.
Every engagement, whether it is a tool, a course or a consulting project, starts with a short conversation so we both know it fits before anything is agreed.
Tell us what you are working on and where it is getting stuck. A few lines by email is enough.
We reply with what we would suggest, what it costs and how long it takes. Nothing starts until that is agreed.
Working sessions while we build, documentation at the end, and support by email afterwards.
We answer every message ourselves, usually within two business days.
WSW Software Ltd builds digital products for people running online businesses. We started because the tools we needed either did not exist or came wrapped in enterprise pricing and a six-week sales cycle.
Everything we release has been used in our own operations first. If it does not survive that, it does not get published. That is the whole quality filter.
We keep the company small on purpose. Fewer products, each one maintained properly, and a direct line to the people who built them.
More about usIf something is not covered here, just email us.
Get in touch through the form or by email. We confirm scope, price and timeline in writing before anything starts, and invoice from WSW Software Ltd.
A discovery workshop to map the problem, working sessions while we build, and a documented handover so your own team can run what we leave behind. Engagements are scoped individually.
Software includes updates within the same major version. Courses include future updates to that course. Support is by email on business days.
Yes. Our refund policy sets out a 14-day window for software and courses and a clear rule for consulting engagements.
Yes. We work remotely with customers in Europe and elsewhere. All products, documentation and sessions are in English.
Yes. Every purchase is invoiced with the details your accountant needs.
What we shipped, what we learned building it, and the occasional teardown of something that did not work. No sequences, no upsells.
A single tool or a full build engagement — the entry point matters less than actually starting.